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    Seeking competitive advantage? Try creating superior value.

    In love, like in business, we are always seeking the promise of forever. The love that will last and the sustainable competitive advantage that makes for lasting business success are elusive; perhaps not really possible at all. But adding value that changes over time to meet the needs of a market is possible as long as you remain focused over time on creating value with an offering that is both valuable and has some degree of rareness in the dynamic marketplace. The V-REEL Framework helps people form sound strategy so they can create real value and maintain rareness over time. The first E stands for Eroding factors. The second E stands for Enabling factors. The L stands for Longevity. Ultimately, the goal of the framework is to help the people using it to have a better understanding of whether a competitive advantage is possible and how long it might last.  Learn More

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    Can we get back to the work of real value creation?

    "I have run.I have crawled. I have scaled these city walls,Only to be with you,But I still haven't found, What I'm looking for…" U2, "I Still Haven't Found What I'm Looking For" Why is finding value in the market so hard? Why are so many people engaged in leaching off the value created by others instead of finding new ways to create value? Why is the pursuit of value just so frustratingly difficult?   Learn More

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    Let's start at the beginning, shall we?

    "Let's start at the very beginning. A very good place to start. When you read you begin with ABC. When you sing you begin with Do, Re, Mi... "Rodgers & Hammerstein, "The Sound of Music - Do-Re-Mi"There is great wisdom found in unlikely places, like in a simple song lyric. Applying the wisdom of Rodgers & Hammerstein to the free market / capitalistic system of human interactions, returning to the very beginning can be a very good place to start.   Learn More

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    Prepare to Think Beyond Value. The book is coming soon!

    I must confess that I was at once surprised and a little nervous when I saw the final cover design for my forthcoming book titled Think Beyond Value. The surprise stems from the fact that I never really understood that we could and would get this far. I keep asking myself if this is really happening.   Learn More

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    Flint introduces V-REEL Framework to area entrepreneurs

    An engaged audience of entrepreneurs and business leaders from the Bryan-College Station, Texas community gathered in Historic Downtown Bryan on Wednesday July 12th to hear Dr. David Flint introduce his V-REEL Framework for strategy formulation. David offered a bit of background on the genesis of the concept and how it took shape over the last twenty years before walking through each aspect of V-REEL. Value, Rareness, Eroding factors, Enabling factors, and Longevity are all considerations D...  Learn More

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