hero-insights
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    The one thing you must do to win in the marketplace.

    "Let's start at the very beginning. A very good place to start. When you read you begin with ABC. When you sing you begin with Do, Re, Mi... "Rodgers & Hammerstein, "The Sound of Music - Do-Re-Mi"There is great wisdom found in unlikely places, like in a simple song lyric. Applying the wisdom of Rodgers & Hammerstein to the free market / capitalistic system of human interactions, returning to the very beginning can be a very good place to start.   Learn More

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    Ep. 9: Jeff Haden - The truth about "The Motivation Myth"

    You've heard of it, seen it in movies, and probably had it espoused to you during more than one motivational speech. A stroke of genius, insight and inspiration strikes like a lightening bolt and suddenly your hero is propelled from mired down indecision to amped up, on fire, inspired success.Yeah right. It doesn't work that way....at all.   Learn More

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    Ep. 8: Brandi Plunkett - Building Entrepreneurial Strategy in a Corporate Setting

    Well, that was fun. I'm thinking back on my conversation with my good friend and colleague Dr. Brandi Plunkett, executive director of the Center for Executive Development at Texas A&M's Mays Business School.   Learn More

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    The one reason there will always be opportunity in the market

    "All the shine of a thousand spotlightsAll the stars we steal from the night skyWill never be enoughNever be enoughTowers of gold are still too littleThese hands could hold the world but it'llNever be enoughNever be enough"Never Enough, from The Greatest Showman – songs by Benj Pasek & Justin Paul)The lyrics from Never Enough are very simple. The song is longer than the words written above, but the quoted section of the lyrics are the core of the ...  Learn More

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    Ep. 7: AJ Renold - Thinking Strategically in a Not-for-Profit Setting

    Not-for-profit management is a complex business...and often with very high stakes. In many ways, these organizations have a more complicated value proposition than their for-profit counterparts. It's not only about providing service to a client base.   Learn More

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    How to succeed in business? Think.

    "Now there you are;Yes, there's that face,That face that somehow I trust.It may embarrass you to hear me say it,But say it I must, say it I must:You have the cool, clearEyes of a seeker of wisdom and truth;Yet there's that upturned chinAnd that grin of impetuous youth.Oh, I believe in you.I believe in you."I Believe in You (from How to Succeed in Business Without Really Trying) – Frank Loesser lyricsIf you have any small, warm spot in your heart for American musical ...  Learn More

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    Ep. 6 - Nick Mastronardi: V-REEL™ Your Start-Up for Success

    I met Nick Mastronardi about two and half years back when he was pitching his then fledging company at a competition here in Bryan, TX. In the years since, Nick and I have had regular conversations about the progress of POLCO and he's become familiar with V-REEL™ thinking and is using the V-REEL™ Framework to form and execute sound strategy so that POLCO can succeed in facilitating a new era of civic engagement across the U.S.  Learn More

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    Ep. 5 - Jared Moore Part II: Key Enablers for Successful Entrepreneurship

    Jared Moore stumbled across a golden brick, and he was smart enough to pick it up. That was a few years back during his college days when, while playing in a country western band, Jared noticed an opportunity in the market and decided to fill it.He established a country western dance night. One night became two, then a franchise, and eventually a standalone reception hall, and related small enterprises that generate steady cash flow to this day.“People shouldn’t dive in to new busine...  Learn More

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