hero-insights
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    The one thing you can do to survive an economic downturn.

    "Look for the bare necessitiesThe simple bare necessitiesForget about your worries and your strifeI mean the bare necessitiesAre Mother Nature's recipesThat bring the bare necessities of life"Lyrics from The Jungle Book song, The Bare Necessities. Composed by Terry Gilkyson. Performed by Phil Harris and Bruce ReithermanWhat to do? The list of respected financial advisors / market analysts / economists who are a bit downbeat in their expectations about the stability o...  Learn More

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    Ep. 13: Cyndie Meersman - Maximizing Your Ability to Create Value (and Land a Job)

    Cyndie Meersman is the founder of a unique student organization at Texas A&M University called The Business of the Arts (BA), an organization that she hopes one day will become known for developing artists' entrepreneurial skills. Cyndie confesses she didn't actually start the organization to help artists. She started BA to expand her own career options by putting a leadership position on her own resume.   Learn More

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    Ep. 12: Matthew Hightower - Turning An Eroding Factor into a Distinctive Competency

    I met Class2Class Co-Founder Matthew Hightower when he came into to my office at Texas A&M a few years back seeking input on his first startup idea. He was a student at the time and I was gearing up to take a group of Aggies to Africa. Matthew joined the group and we've been conversing about business strategy ever since.   Learn More

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    What does it mean to be a company?

    I'm guessing most people never really take much time to think about what "company" means, but it's been on my mind recently as I've been talking to people more and more about the V-REEL® Framework. As you may have noticed by reading my articles, I often take inspiration from music. Lyrics are thought provoking, and even on this topic, I've found some lyrics that present very different answers to my question.   Learn More

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    Ep. 11: Coby Dixon - When Value and Rareness are Not Enough

    One of the things I focus on with the V-REEL® Framework is Rareness. That R in V-REEL is essential if one hopes to gain any level of competitive advantage in the marketplace. But even when you have a product or service that is both valuable and rare, you still have work to do.   Learn More

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    Ep. 10: Fidelis Creative - Finding Focus and Clarity with V-REEL®

    I've had a lot of opportunity in the last two years to talk to people about how they are applying the V-REEL® Framework for strategy development. Few have taken it as far as the men of Fidelis, a full-service creative agency that specializes in message and strategy. I had the opportunity to sit down with brothers Tim and Mark Douglass over a year ago to talk through the V-REEL® Framework with their entire team.   Learn More

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    That Magic Moment

    The moment finally arrived. Two years? Five years?   Learn More

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    The one thing you must do to win in the marketplace.

    "Let's start at the very beginning. A very good place to start. When you read you begin with ABC. When you sing you begin with Do, Re, Mi... "Rodgers & Hammerstein, "The Sound of Music - Do-Re-Mi"There is great wisdom found in unlikely places, like in a simple song lyric. Applying the wisdom of Rodgers & Hammerstein to the free market / capitalistic system of human interactions, returning to the very beginning can be a very good place to start.   Learn More

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